Open enrollment for Medicare Advantage plans is a critical period when seniors evaluate their healthcare options and make decisions that will impact their well-being for the upcoming year.
Member stories can be a powerful tool for driving enrollment by featuring diverse members who have experienced improved health outcomes and exceptional customer service.
Member stories are brief, based on interviews with active members that the plans select. And they are versatile, able to be adapted to multiple audiences and campaigns.
Here are three ways member stories can help MA plans connect with seniors this year.
Build Trust and Credibility. Trust is a crucial factor in the decision-making process during open enrollment. Seniors are overwhelmed and wary of false and inflated claims by MA plans. Member profiles provide an opportunity to showcase the credibility and reliability of different plans by sharing real stories from real people.
Highlight Personalized Care. Medicare Advantage plans are known for their ability to provide tailored solutions. Member stories highlight how plans have met the unique needs of individuals, whether they require specialized treatments, chronic disease management, or mental health support.
Address Financial Concerns. Cost is a significant consideration for seniors during open enrollment. Member stories can illustrate how their plans have helped members save money. Whether it's through reduced out-of-pocket expenses, prescription drug coverage, or additional benefits like flex cards, these profiles can highlight the cost savings potential and alleviate the financial burden for potential members.
Schedule a demo today to learn more about how MemoryWell can help you tell your members’ stories.