MemoryWell grew out of the experience our founder, Jay Newton-Small, had caregiving for her father, who had Alzheimer's. When she moved him into a senior community, she was asked to fill out a long questionnaire about his life. This made no sense: who would remember pages of hand-written data points for 100+ residents in that community? Instead, as a longtime TIME Magazine correspondent, she wrote his story for his caregivers and pasted it on the walls throughout the community.
Two of his caregivers were Ethiopian and they'd had no idea Jay’s father, Graham, had lived in Ethiopia for years early on in his career with the United Nations. They became his champions, sitting for hours asking him about what it was like to work with Emperor Haile Selassie.
Seeing the impact her story had on her father’s experience was enough to influence Jay to transition from her role at TIME to launch MemoryWell.
We envision a health care system where all patients are treated as people first beyond their medical conditions. We will achieve this one story at a time, providing brief, professionally-written personal histories and insights. We put medical histories in context, inform care decisions and create positive financial impacts while improving health outcomes.
Our provider stories humanize care teams, fostering understanding and closer relationships with patients.
MemoryWell is helping Medicare Advantage payers increase beneficiary satisfaction and retention with personal plan introductions. We increase supplemental benefit utilization, new enrollee satisfaction and retention by building relationships.
Unlike automated engagement, MemoryWell is equally effective with underserved populations who are not digital, including special needs beneficiaries. Our empathetic conversations can be provided in 18 languages. We build relationships.